VÄSSLA,
GREEN CITIES
EVENT
VÄSSLA'S SUSTAINABLE CITY PROPOSAL
In its commitment to revolutionizing urban space for sustainable transportation, Vässla has presented its own proposal for sustainable cities. To this end, we brought together more than 200 people in Madrid at Green Cities by Vässla, an event in which attendees were able to learn first-hand and try out the new sustainable mobility options that the Swedish company offers in Madrid.
The event took place on 6 and 7 May. During the first day, a group of journalists from the sector were able to share breakfast with Pablo Petrini, the new General Manager of the brand in Spain. On the same day, more than 100 influencers, opinion leaders and guests were present at a cocktail and party where, to the rhythm of music by DJ Charlie Narcotic, they shared, danced and enjoyed a party.
Throughout Saturday morning, the general public could come and try out the Vässla Bike, the brand’s most popular vehicle in Spain, and enjoy an aperitif in which DJ Luceral provided the music to create a festive and fun atmosphere.
The occasion also served to present Henry Friberg as the new General Manager in Europe, as well as the incorporation of Pablo Petrini as General Manager in Spain, changes that come to the company as a result of the brand’s expansion into new markets such as France, where it opened operations this May.