LE TANNEUR LANDS IN THE SPANISH MARKET
After more than 120 years of history of exquisite leather goods, Le Tanneur lands in Spain with the opening of its first corners in El Corte Inglés. The objective of the action was to introduce Le Tanneur to the Spanish market and reinforce brand recognition through various actions aimed at the firm’s main target and the media.
To celebrate this arrival and present the brand to the media, ÁREA designed an experiential press kit that would function as a playful window into the universe of Le Tanneur. The box contained a puzzle with an image of the new collection; a sample book with the most representative leathers of the brand; a dynamic mini book in which the manufacturing of the Sans Couture bag, icon of the brand, could be seen in motion; an origami to build the bag in paper, and a pen drive, also in the shape of the Sans Couture, with all the information of the Maison.
In addition, in a commitment to sustainability, the box, which was custom-made and lined with fabric, served as a beautiful object in which to keep souvenirs. In this way, the journalists were surprised with a brand presentation that not only informed, but allowed the whole team to interact, play and explore as they discovered the secrets of Le Tanneur.