FAY,
4 GANCI'
RELAUNCH
PARTY
PRESENTATION OF AN ICONIC PIECE
In 2017, Fay celebrated the relaunch of the 4 Ganci jacket and the presentation of the short film “Four” with a dinner in Madrid at the home of photographer Gorka Postigo. The meeting brought together iconic characters around the brand to reinforce its positioning in the market and give prominence to the relaunch of one of its most iconic garments. The objective was also to generate interest and engagement and obtain maximum impact on social networks through the content created on IG.
To achieve the objectives proposed with this action, ÁREA developed a communication strategy thanks to which important personalities from the world of fashion, music, design, art and the Madrid social scene were invited to enjoy the installation created by the artist Tito Perez Mora from the 4 Ganci jacket and a paella that Samantha Vallejo-Nájera prepared for them.
The magic of the iconic garment was transferred to a party that was attended by numerous guests including prominent figures such as: Mario Vaquerizo, María Fitz-James, Alba Galocha, Bárbara Lennie, Gonzalo Machado, Mafalda Muñoz, Topacio Fresh Miranda Makaroff.