Area CG

COS,
BOUTIQUE
OPENING
AT FUENCARRAL

EMBLEMATIC SPACE IN THE HEART OF MADRID


COS inaugurated in March 2018 the brand’s new store in Fuencarral, an emblematic street of the capital. ÁREA accompanied the brand in the celebration of such an outstanding event.
To obtain maximum coverage, we actively and constantly communicate the action to the representatives of the main traditional and digital platforms. In addition, we design an influencer marketing strategy focused on strengthening relationships with the profiles most similar to the brand and with the highest engagement capacity, thus ensuring the impact on social networks.
The opening party was attended by numerous guests including people from the world of fashion, music, art and the Madrid social scene. Nono and Mónica Anoz entertained the evening while the guests enjoyed the new space and discovered their collections.
The event generated great expectation and the work of convening was a success, obtaining outstanding coverage both in social networks shared by guests such as Anna Castillo, Belen Cuesta, Ángela Cremonte, Flora Gonzalez, Manuela Velasco, Marta Hazas and Claudia Osborne among others, and the main online and offline media.

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