Sfera inaugurates Sfera Café to present its FW24/25 collection in Madrid and Mexico City
PR & Communication
Influencer Marketing
Events & Brand experiences
When it comes to launching a new collection, the key is not only to present it, but to create a universe around it. With this in mind, the agency collaborated in the creation of Sfera Café, a concept inspired by the emblematic Parisian cafés, offering attendees an immersive experience to discover its Autumn-Winter 2024/25 collection. This exclusive event took place in two key cities for the brand: Madrid and Mexico City, consolidating Sfera's positioning in two strategic markets and strengthening its relationship with the main references in the sector.
Sfera café México
Sfera café Madrid
A Parisian atmosphere in the heart of Mexico City
We opened the first Sfera Café in a historic house in the Mexican capital, a space carefully selected to convey the essence of the collection. Thanks to the exhaustive and dedicated work of the PR department, we brought together more than 60 guests, including press, stylists and influencers, who were welcomed in a welcoming environment with a gastronomic offer that included artisanal pastries, natural juices and speciality coffee, in tune with the refined and elegant aesthetics of the brand.
We designed every detail of the event to reflect the elegance and versatility of the brand's new offerings. Attendees had the opportunity to explore the collection up close, discovering the textures, cuts and trends that will mark the next season. In addition, in an intimate, sophisticated and very careful atmosphere, we encouraged organic conversations and genuine connections with the brand, raising the perception of Sfera within the fashion industry in Mexico.
Sfera café México
Sfera café Madrid
Sfera Café arrives in Madrid: consolidating impact
After the success of the first edition, we brought Sfera Café to Madrid, replicating the experience with the same Parisian essence, but adapted to the local scene. In this way, we brought an exclusive group of content creators, journalists and influential figures of Spanish fashion and invited them to live the experience in a space carefully set to transmit the identity of the FW24/25 collection.
With this event, we achieved a significant impact on social networks, reaching more than 600,000 impressions and generating 43 posts on Instagram, thus extending the brand's reach and strengthening its digital presence.
Beyond a collection presentation
With Sfera Café we not only gave visibility to the FW24/25 collection, but we also worked to create an innovative strategy that connected with key audiences in an authentic and experiential way. In this way, we conveyed that Sfera not only dresses, but also lives, creating moments that transcend the product and generate a lasting impact on the brand's community.
In Madrid, the results obtained on social networks were as follows:
Impactos en Social Media
164
Social Media Impressions
2,15 m
Social Media Reach
1,04m
Media Value