Calvin Klein: An ongoing commitment to the LGBTQIA+ community
Communication and PR
Influencer Marketing
Content Marketing
Events and Brand Experiences
In 2023, as part of our long-term strategy, we organized one of the largest Pride events in Madrid, in collaboration with The Social Hub hotel. This vibrant space became the ideal setting for our latest Pride campaign, Let It Out. This event was an opportunity to bring the message of freedom and self-expression to the heart of Madrid society, and the hashtag #ProudInMyCalvins resonated strongly among attendees.
A space for self-expression
For years, Calvin Klein has made the Pride celebration an essential platform to amplify the voices of the LGBTQIA+ community, generate a sense of community and authentically connect with diverse talent.
In 2023, we continued to consolidate this vision by bringing together almost 70 guests, including trendsetters, influencers and artists from the Spanish scene. Among the stars of the night were Vicco, Carlos Soroa, Alex de la Croix, Enrique Alex, Virgo Martínez and Omar Djalo, many of them wearing garments from the This Is Love 2023 collection, designed to celebrate diversity and fluidity through versatile and vibrant pieces.
We transformed the rooftop of The Social Hub into a true celebration space, where music and energy were the main protagonists. Nadia Boulif's DJ set was the perfect touch for an afterwork that extended into the night. In addition, drag artist Miss Yokim gave a stunning live lip sync performance, further elevating the experience and reinforcing the spirit of freedom, authenticity and self-expression that Calvin Klein has been passionately promoting for years.
Beyond fashion: real and constant impact
The Pride celebration is just one of the many actions that reflect Calvin Klein's ongoing commitment to the LGBTQIA+ community. For years, we have brought our agency expertise to maximise the visibility of the cause, positioning it as a key brand message. Through carefully designed influencer marketing strategies, media campaigns, paid negotiations and in-store activations, we have consolidated Calvin Klein's presence in the Pride celebration, delivering not only the annual collection launches, but also the message of diversity, inclusion and support for the community, consolidating the brand as a benchmark in this area.
The Pride celebration is just one of the many initiatives that reflect Calvin Klein's ongoing commitment to the LGBTQIA+ community. For years, we've leveraged our agency expertise to maximize the visibility of the cause, positioning it as a key brand message. Through carefully crafted influencer marketing strategies, media campaigns, paid media negotiations, and in-store activations, we've solidified Calvin Klein's presence at Pride celebrations, launching not only annual collections but also conveying a message of diversity, inclusion, and community support, cementing the brand as a leader in this field.
Overall results
Online Clippings
Online Press Reach
Editorial Value
Impacts on Social Media
Impressions on Networks
Social Media Reach