Christian Louboutin presents Flamencaba, an evening with Rossy de Palma

Events and Brand Experiences

In May 2023, the brand presented Flamencaba in Madrid, a capsule collection created in collaboration with Rossy de Palma. To capture the collection's Spanish inspiration and align it with the brand's sophisticated, irreverent, and elegant spirit, a unique evening was designed in the heart of the city, hosted by Christian Louboutin and Rossy de Palma.

Overall results

A spectacular photocall of roses, peonies, and carnations welcomed the 155 guests, including Pedro Almodóvar, Blanca Li, Bibiana Fernández, Leticia Dolera, and Loles León. The evening was marked by the passion of flamenco accompanied by María Pagés, while the renowned DJ duo Mëstiza provided the rhythm until the event closed.

As a memento of this vibrant evening, the brand presented attendees with an exclusive fan designed by Rossy de Palma, sealing the spirit of Flamencaba with a handcrafted detail.

AREA took care of every detail with almost handcrafted precision. We designed a journey where every touch point raised the standard of sophistication: from catering inspired by Ralph's Coffee's most iconic recipes, to personalising the welcome, with each guest's favourite beverages prepared to their liking.

We arranged a door-to-door chauffeur service, sent calligraphed invitations accompanied by bouquets of hydrangeas, and a week later, each attendee received a personalised gift with a handwritten thank you note. A meticulous strategy designed to nurture the brand's CRM and ensure the user experience.

The essence of the project was also in the people. AREA selected and coordinated the team that made the experience possible: models, stylists, tailors, make-up artists, hostesses and logistics staff, all aligned with the level of excellence that characterises Ralph Lauren.

In addition, we activated a carefully selected network of strategic profiles that guaranteed the attendance of high-value clients, while we developed a specific strategy to involve some of the most influential personal shoppers in the country, who helped to identify profiles highly attuned to the brand's most exclusive lines, favouring new sales opportunities and contributing to enriching the client database.