We are artisans of communication
With over 30 years of experience, we are a boutique agency specializing in fashion, retail, and lifestyle. Our international presence and consultative approach allow us to create customized strategies that transcend the conventional.
Every brand we work with is unique, and that's how we approach each project: with a combination of creativity, analysis, and sensitivity that guarantees authentic and memorable results.
In a world saturated with messages, we make sure your brand speaks volumes and connects emotionally with its audience. We design experiences that not only communicate, but also inspire and create a lasting impact.
We are not just an agency; we are your strategic partner. We are deeply involved in every project, working side by side with you to take your brand to the next level.
Fernando Rius
CEO y Founder
A legacy of vision
and creativity
AREA was born in 1995, at the heart of Fernando Rius's vision, a creator with an innate passion for fashion and communication.
With a vast background in the worlds of fashion, retail, and media, Fernando developed a unique instinct for understanding the needs of the sector. From day one, his goal was clear: to connect with journalists and offer them stories that were not only relevant, but fascinating. AREA quickly became known for its meticulous and precise approach, delivering fully formed ideas ready to be shared with the world.
Over the years, AREA has grown and reinvented itself, always under Fernando's direction, who led the agency to expand its presence to Mexico and Portugal, consolidating its leadership in international communication. Similarly, in 2020, AREA XR Lab was born to explore new technological frontiers, and in 2021, we became the first Spanish agency to take the leap into the Metaverse.
The story of AREA is also the story of its founder, who, with his forward-thinking vision, has led pioneering and innovative projects. The philosophy that has guided the agency has been the same since its inception: we are storytellers. We tell stories, we invent them, and we discover something fascinating in each tale. At AREA, things happen and things happen.