Hogan expands its presence and debuts in Mexico with AREA
PR & Communication
Influencer Marketing
Content Marketing
Events & Brand experiences
Hogan, part of the prestigious Tod's Group and a pioneer in casual luxury, is known for its perfect combination of innovation, craftsmanship and timeless design. With this hallmark, the brand has made a strong entry into the Mexican market, opting for excellence and sophistication to create solid links and reinforce its positioning.
Its arrival in Mexico, hand in hand with AREA in 2018, was backed by a comprehensive strategy that fused exclusivity and creativity, adapting to the unique characteristics of the local market. These actions were key to establishing Hogan as a luxury brand and a benchmark in fashion craftsmanship.
Linking Hogan with Mexico's fashion leaders
Hogan's launch in Mexico began with the proposal to create a pop-up store located in Palacio de Hierro Polanco, which served as an initial point of contact with the public. To inaugurate the space, an exclusive press day was organised for the media, stylists and KOLs, where attendees were able to explore the brand's collections.
Inside the pop-up, a live artistic intervention took place, where an artist personalised the brand's sneakers, allowing guests to experience Hogan's creativity and craftsmanship in real time. This action strengthened the connection with the attendees, bringing them even closer to the brand. In parallel, a strategic seeding was carried out with key products from the collection, sent to celebrities, influencers and the media. This initiative allowed us to generate authentic content on social networks, extending the brand's reach and generating greater visibility.
To consolidate its positioning and strengthen the link with the Mexican market, an exclusive dinner was organised with Andrea Della Valle, Vice President of Tod's Group, which brought together industry leaders, media and KOLs. In this intimate and sophisticated setting, attendees had the opportunity to learn more about Hogan's legacy and vision, strengthening the brand's relationship with the local market and positioning it as a benchmark of luxury and creativity.
Each of these actions followed a clear strategic objective: to establish Hogan not only as a luxury brand, but also as a cultural and creative icon in Mexico.
Global results
Clippings Print
48
Online Clippings
27
Editorial Space
33,72
Value Editorial Print