Area CG

ROGER VIVIER,
FIRST ANNIVERSARY
EVENT

ROGER VIVIER · FIRST ANNIVERSARY EVENT


In June 2018, Roger Vivier celebrated the opening of his first corner at El Corte Inglés. A year later, the firm and Inés de la Fressange presented a private dinner for VIPs, influencers and editors to commemorate their arrival. We shared with the company this important event to celebrate its presence in Spain and consolidate its brand positioning to occupy a distinctive place in the mind of the target market, reaching a diverse and exclusive profile. For this purpose, we designed a strategy for social networks and relations with the media.
For this important occasion, we organized a dinner at the Fernando de Castro Foundation. Three of its most elegant spaces were decorated with a bouquet of flowers and a delicate selection of Roger Vivier shoes and bags. The reception took place in the hallway and courtyard. During the dinner, the guests enjoyed the incredible performance of Julia de Castro, De la Purissima, as well as other musical encounters that took place in the spaces set up for the occasion.
The dinner was attended by 54 VIPs, influencers and editors: the journalists Raquel Sánchez Silva and Ana García-Siñeriz; the actresses Rossy de Palma, Ivana Baquero and Bibiana Fernández, the F1 driver Carmen Jordá, the model Laura Ponte, the writer Boris Izaguirre, the gallery owner Topacio Fresh, the actor Iván Sánchez, figures such as Carmen Lomana, Andrea Pascual and Eliza Arcaya, and the influencers Eugenia Osborne, Blanca Miró, Alexandra Pereira, Sofía Paramio, Mónica Anoz, Miranda Makaroff and Fernando Ojeda.

RESULTS


Editorial value 358.485,90€
31,07 pages
11.574.322 online audience
222 instastories and 35 post

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