Area CG

RIZZOLI,
'NATY ABASCAL,
THE ETERNAL MUSE'

RIZZOLI, 'NATY ABASCAL, THE ETERNAL MUSE INSPIRING FASHION DESIGNERS'


We designed the strategy with the media to achieve an omnichannel coverage of the launch of the book edited by Rizzoli ‘Naty Abascal. The eternal muse inspiring fashion designers’, in the three markets where we are present as an agency (Spain, Mexico, Portugal).
The editorial strategy followed in Mexico, Portugal and Spain has had common objectives: to share with the audience the exhibition project that the Museo Jumex in Mexico City inaugurated around the figure of Naty Abascal and his influence on fashion.
The museum exhibited a selection of dresses and accessories, mostly Haute Couture, owned by the model and muse discovered by Avedon in the 60s and dressed by renowned fashion icons such as Oscar de la Renta, Valentino, Elie Saab or Etro.
The strategy was also aimed to gain a qualitative presence on the cultural agenda from the three countries.
The objective of this launch was to achieve quality print coverage on websites, digital channels and social networks. For this, we worked intensively and constantly with the media, in order to obtain a much more personal and closer view of Naty Abascal’s talent, generating detailed reports and exclusive interviews.

RESULTS


Print:
88 pages
editorial value 889.173€
Online:
60 impacts
editorial value 300.554€
Total audience: 215.314.575

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