Area CG

& OTHER STORIES
MADRID OPENING
PARTY

MADRID STORE OPENING PARTY


& Other Stories celebrated in December 2014 the opening of its 900-square-meter store located in the heart of Madrid. Built in the 1920s as the ‘Teatro Infanta Beatriz’, the former theatre has been restored with many of its original features intact.
The main objective of this action was to obtain maximum coverage of the event, reporting results that improved the brand recognition and its position in the national market. We focused our efforts on attracting the most influential Spanish editors and stylists, as well as bloggers and influencers, generating an important impact on the digital medium.
Different activities were carried out with the guests in the beauty space where bloggers and key journalists enjoyed a tour to know the ingredients and the wide variety of the brand’s products.
800 guests attended the event, including celebrities, editors, influencers and stylists from the main beauty and fashion magazines, both online and offline. We organized interviews with media such as Telva, SMODA, El País and Vogue.es.

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