CALVIN KLEIN
CELEBRA
EL ORGULLO
ONCE MORE WITH CALVIN KLEIN
To celebrate Pride month, AREA developed a 360 strategy to amplify Calvin Klein’s Pride campaign, Let it Out, locally.
The afterwork-style event brought together 65 of the brand’s most important friends and editors on the rooftop of The Social Hub Madrid to close Pride in style.
To amplify the action in the press, in addition to the organic approach to key fashion and lifestyle media, we made a partnership with Shangay, MADO’s official magazine, which included a cover with the singer Vicco, who also amplified content on their social networks.
In parallel, we also conducted a social media campaign with friends of the brand belonging to the LLGTBIQ+ community, who created ad-hoc content for the brand.
RESULTS
Press:
23 Clippings
5.2M Reached online press
393.926€ Editorial value
Social Media:
95 Impacts
4M Impressions
257K Reached
23 Clippings
5.2M Reached online press
393.926€ Editorial value
Social Media:
95 Impacts
4M Impressions
257K Reached
