CHANDON SECRET
GARDEN by
BLANCA MIRÓ
WELCOME TO OUR SECRET GARDEN
From April 20th to 23rd was held in Madrid, Chandon Secret Garden by Chandon Garden Spritz, a European event of the brand. The concept was designed and curated by Blanca Miró, Spanish socialité. She also acted as ambassador of the event. The objective of the brand was to reach the final public and to make them enjoy the space created for the occasion.
The event was held in the Lázaro Galiano Gardens for three days, with key suppliers to accompany the drink with Hermanos Vinagre, Formage, La Veste and Metatopy. The Brand organized a calendar with activities in addition to concerts and floral and dish workshops.
The Openning day was focused on Press and Influencers. Among other things, the agency organized lunch with Blanca Miró, with 14 national media, including Smoda, Vogue, Elle, Hola and Woman.
The after work event of Chandon Secret Garden gathered 150 people between socialites and influencers. Exceeding the results expected by the brand, with a total of 32 Posts, 7 Reels, 334 IG Stories.
The closing of the Chandon Secret Garden was performed by Leo Rizzi with a concert where the capacity of the space was reached.
RESULTS
Press:
26 Clippings
340.393€ Editorial value
Social Media:
409 Impacts
11.26M Impressions
3.44M Reached
119.7K Interactions
26 Clippings
340.393€ Editorial value
Social Media:
409 Impacts
11.26M Impressions
3.44M Reached
119.7K Interactions
