CHANDON GARDEN
SPRITZ, LAUNCH
EVENT
WELCOME TO OUR GARDEN
AREA developed the creative idea, conceptualisation, communication and call for the celebration of the launch of Chandon Garden Spritz. As a starting point, we prepared together with the brand an event held in Valencia where we brought together the main opinion leaders, journalists and influencers in a very special garden.
The event took place in a unique space located in Valencia, the origin of the oranges that are at the heart of the drink, under the name ‘Welcome to our Garden’. During the first day in Valencia, guests enjoyed a meal at the Barraca de El Palmar and a boat ride on L’Albufera, a lagoon very close to the city.
Once the experience with the journalists was over, it was time for the local content creators to enter our Garden and enjoy the first sip of the summer. The meeting with them started at the Albufera dock where they toasted with the first glass of Chandon Garden Spritz and toasted. Then a boat took them to La Barraca del Palmar where they took part in a product tasting and a flower-making workshop.
The day ended with a dinner in the city centre where they enjoyed delicious dishes paired with the best of the brand.
RESULTS
Press:
781K total print
+33M reach
53.614,34€ editorial value
Social Media:
11 post – 147 stories
820K impressions
642K reached
33.6K interactions
781K total print
+33M reach
53.614,34€ editorial value
Social Media:
11 post – 147 stories
820K impressions
642K reached
33.6K interactions
