Area CG

BROWNIE GIRLS
SQUAD

A COMMUNITY TRUE TO THE SPIRIT OF THE BRAND


We strengthened Brownie’s arrival in Mexico by creating a squad of influencers and a series of actions that have contributed to increasing the presence and recognition of the fashion brand in the local media. The AREA Mexico team has worked on the development of communication and PR plans that transmit Brownie’s versatility and DNA through creative ideas aimed at the media, influencers and end customers.
One of the actions carried out was the Brownie Trip, a glamping trip with 6 Brownie Girls, who were able to enjoy a unique outdoor experience for two days. They practised hiking and yoga, among other activities, and the guests had the opportunity to try out the ReLove, Feels and Gymwear collections. The Brownie Girls received 3 looks, a welcome kit consisting of a pewter mug, Christmas socks, a postcard, a packet of chocolate bombs and a personalised bag with the name of each attendee.
Other actions carried out with the brand for the presentation of the ReLove collection were aimed at showing the new pieces to influencers and exchanging their impressions with them. The event was themed around sustainability, a key value of the collection, so the gift for the Brownie Girls contained, along with a complete outfit, an embroidered apron and a sustainable tote bag, a kit so that they could set up their own vegetable garden at home.

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