ASOS,
NOVEMBER
PEAK EVENT
ASOS · NOVEMBER PEAK EVENT
The digital activation of ASOS “November Peak Event” meant for our team the design of a strategic process that involved the planning, organization and execution of digital actions, aimed at a young audience. We proposed an attractive action that would generate interest and engagement and obtain a great impact on social networks through the content created on IG. Two virtual events were organized to reinforce the brand as a pioneer fashion e-commerce and to boost its sales during the Black Friday.
To achieve the objectives, the events were organized with different themes: “Astrology Session with ASOS” and “Cooking Masterclass with ASOS”. After analyzing the profiles most related to the brand, the most representative talents and influencers were invited to live an experience with two professionals from different fields, dressed for the occasion with their favorite looks.
Actors from the Elite serie such as Mina El Hammani or Sergio Momo, together with other influencers, such as Marta Soriano or Paula Nata among others, enjoyed a reading session of the birth chart by Cosmic Gyals.
We wanted to personalize the meeting even more, so the assistants received customized catering with the theme of the universe that they shared with their followers. For the “Cooking Master class” action, participants enjoyed a class with a chef where they learned to plan a successful dinner. Each participant received a personalized box with the ingredients to carry out the recipe. During the event, the guests shared numerous stories and images tagging ASOS, generating a significant impact on networks.
Thanks to these two virtual events, traffic to the ASOS website increased by more than 20% on the occasion of Black Friday. More than 37 stories were registered on IG with a reach of 20.4 M.